Wednesday, June 13, 2007

Ariel's Cyber PR presents: TRAEDONYA

Ariel Publicity

TRAEDONYA






Every new singer with a loud voice is being hailed as the ''New Queen of R&B or Hip Hop Diva. All this means that a hype machine is behind them. TRAEDONYA is the exception -MARK KIRBY MUSIC DISH NETWORK
Some of the songs on Beyonce's new album sounds like that new r&b singer by the name of TRAEDONYA. TRAEDONYA has that song spinning in the clubs called ''BELOVED''. It is amazing. -AOL BLACK VOICES
A fresh vocal force to be reckoned with,TRAEDONYA'S past may have been in jazz , but her present is firmly in the contemporary RNB marketplace. -JON FREER FREELANCE WRITER



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Band description

Artist: TRAEDONYA
Website: http://www.traedonya.com
MySpace: http://www.myspace.com/traedonya
Hometown: New York, NY
Genre: Soul, Hip Hop / Rap, Electronica, Funk, Trip Hop
Sounds like: Gorillaz, Gnarls Barkeley, Radiohead
Influenced by: Grace Jones, David Bowie, Yellowman, Culture Club, Mary J. Blige

Multimedia

Please visit TRAEDONYA's page to download MP3s and videos.

For help on how to download this MP3, please email us at admin@arielpublicity.com.

The bride of new funk hip opera

Click here for a full biography


For further information or to set up interviews, please contact: Ariel Publicity (212) 239-8384

If you would like to be removed from the Cyber PR system, simply click here to opt out, or paste this URL into your web browser: http://www.arielpublicity.net/opt_out/6e7c89adaa566daaf2d825b8613a3984

Tuesday, June 5, 2007

Sound Advice eZine: Networking 101 and Digital Press Conference Wrap Up

Ariel Publicity Band Letter

Ariel
June 5, 2007

Our first Digital Press Conference and the Musicians’ Publicity BootCamp that Bob Baker and I presented (twice) last Saturday were big successes and we all had a great time. There is a summary of what happened at the Digital Press Conference below with photos at the bottom of this email (a wrap up of the BootCamp will be included in next months eZine). These fabulous events got me thinking about a critical component in the life of every successful artist: networking.

Networking is hard for some people. I know many musicians who HATE networking, and they abhor the idea of selling themselves (this is why I have a job).

However, as a musician without networking, you will not get very far at all. I’ll give you some tips to help alleviate the pain and get to your goal, which is more fans and therefore more sales of: CDs, downloads, tickets, and merch which equals MONEY. The basic elements of face-to-face networking are outlined here.

So, Here We Go: NETWORKING 101

First of all, I am not saying that you should go and join a “networking group” (although Meetup.com is a great place to do that). I’m pointing out that simply leaving your house can be looked at as a networking opportunity.

There Are 3 Reasons Why We Network

  1. To find a direct target or a customer. For example, a fan who will buy tickets, music, or merch and support you.

  2. To gain a sphere of influence, and therefore a source for referrals (i.e. the people who like the people who know & support your band).

  3. A resource for you and your customers (yep- I’m calling fans customers).

When You Go Into Any Networking Situation:

The biggest goal of networking is: Be memorable.

How do you do that?

Simple: The more that they talk, the more that you are remembered.

After that, follow these ABC’s when you go to a party, wedding, or any social situation.

Know what to ask for (I suggest an email address as something you can always ask for if you do not have a goal that day).

Be a walking advertisement for your music and what you are up to in the world as a musician.

Be a gatherer. This means when you are in any social situation, you should be gathering as much information as possible about each person: interesting tidbits about them, what they like, who they know, where they go, etc.

    TIP: For this don’t think about yourself! Think: How can I be helpful to this person that I am talking to? So, let go of your story and your pitch and let them talk all about themselves.

The Follow Up - After you get home and it's time to follow up, never send your marketing pitch or talk about your business in the first initial e-mail. Get people to respond to your follow up.

Say something very simple without a pitch, like:

Dear Leslie,

It was nice to meet you. Weren’t those little pigs in blankets delicious?

If they respond, then you can pitch them. So, remember, the first follow-up is always friendly and positive and not business-oriented!

On First Contact

When you meet someone, first ask a question about them. "What brought you here today? How did you meet the bride?" Get them talking.

Never walk up to someone and say: “Hi, I'm David.” That makes it all about you. So, what you're basically saying there is, “Hi, it's all about me.” Let's proceed. Instead, you want to say something like: “So, Nancy, what do you do?” Or: “Are you having a good time?” Then, it's all about them.

Business Cards

1. If you don’t have one and you are above the age of 18, GET A BUSINESS CARD NOW! You have no excuse – they are free. Go here and order one:
http://www.VistaPrint.com

    TIP: Put one sentence about your music (your PITCH) on your card and the instrument you play. A card with a “name and an address” is TOTALLY USELESS and unmemorable! Put a photo of yourself on the card or your band logo to add even more branding and recognition.

2. Don’t worry about giving out your card; focus on getting their cards.

Never give your card out unless someone asks for it. If you give a card, you are selling (people hate selling). If some asks for your card, they are buying (people LOVE buying).

Be A Shark In A Sea Of Tuna

When networking, don't think about your industry. If you are trying to grow your business, always go to the places that are exactly opposite of your industry.

So, as a musician, go and network with a bunch of other musicians if you are looking for more people to play with or to tap into a community of other musicians. However, this is probably not going to make you money.

If you go to, say, a bridal convention and you meet a whole bunch of people that are planning weddings and you introduce yourself as a musician, you might get some really good gigs.

Initial Follow-up On The Phone

Something like: “Hey, Larry. Laura asked me to give you a call. This is Ariel.” Use only your first name. Never say, “Hi, my name is Ariel,” because then people will think of you as a stranger (you would never call your mom and say: “Hi, my name is Ariel.” It's too formal).

So, just say: “I'm Ariel,” and then carry on with your conversation.

Words Never To Say:

Words that you should never, ever say are:

“I'm just...”

“I'm not looking to sell you anything...”

“I'm not looking for connections...”

Don’t use these to try to put them at ease because the person will immediately think the opposite. The brain doesn't register "I'm just..."

When It Is Finally Your Turn To Talk: How To Position Yourself

When they are finally engaged with you (after they have talked about themselves) and you are ready to make your pitch, talk about what other people say about you, instead of pitching yourself.

Why? Because people always believe what other people say about you more than they believe you saying it about yourself!

So, you could say something like: “People say my music sounds like Bob Dylan crossed with a touch of The Beatles.” OR “My voice gets compared to Annie Lennox.”

That registers very, very well.

In next month’s Sound Advice, I am going to discuss a critical element for success: How to Build Your Email List.

Stay Tuned…

-Ariel


Cyber PR Digital Press Conference Wrap-Up

Delicious food, good wine, and great friends: The overwhelming success of the first ever Ariel Publicity Digital Press Conference, served as both the culmination of a year’s hard work in launching CyberPR and a sign of a promising future for the innovative firm. After a flood of interest, the venue was changed in an effort to accommodate more guests. The new location, Ariel’s parent’s beautiful and spacious apartment on the Upper West Side of Manhattan, made for an evening that was equal parts joyous social gathering and serious press function.

Rive Video, one of the most notable names in major label & independent music video promotion, served as event co-sponsor and took over Ariel’s childhood bedroom, creating an impromptu TV studio to host six hours worth of artist interviews for their assorted shows. Everyone’s favorite Internet radio personality, Jerry Bumpsky - with his Lennonesque son Patrick helping on the tech work - broadcasted the entire event live from a den that was transformed into a makeshift recording studio; going four and a half hours uninterrupted with fresh music, artist interviews, live impromptu performances, and the usual comedic banter that his fans love.

Attendees were kept on their toes with Catherine and Nick from Question of the Week roaming the apartment in search of great response to this week’s inquiry (tune in to find out what the question was!) Dan Herman of Radio Crystal Blue, bounced from artist to artist with a small digital recorder. While some, such as Ajay Chandriani from Mixed Bag Sound System , Mark Petracca of Culture Catch Podcast and Thea Beemer from Brooklyn Radio, chose to put down the recording devices and keep it casual, preferring cordial conversations with the artists. DJ Copperhead from Next Big Hit Podcast booked several upcoming studio Given the unique location, journalists had to get creative in finding quiet areas; Curtis Waller, from MTV and Waller Worldwide, set up for video interviews in the kitchen, being forced into momentary pauses as more hors d'oeuvres were taken from the oven to feed hungry guests. At one point, even the bathroom was used for interview purposes, hip-hop artist Ill Phil actually delivered rhymes from the bathtub but that flow was kept brief to avoid an angry line.

Several artists were in attendance including eight from Ariel’s Cyber PR: Darrin James, TRAEDONYA, edibleRed, Joe Deninzon of Stratospheerius, Leiana, Trystette, Kyle Lardner, and the lovely ladies of Lez Zepplin. Blood Red Sun and Emiko came along with several representatives of ISL Publicity who helped shuttle artists around to interviews. Additionally, the guys from Rive brought Telesma and hip-hop artist Ill Phil Carnage. For many, the six-hour digital press marathon was a first-time experience, and each artist took full advantage, bouncing around every press station for interviews, videos, photos, conversation, and so forth. With such a positive response from all participants, the event was a smashing success, prompting many more, as it may potentially become a quarterly occurrence. The next event, however, will likely be held in a larger venue as the firms network and client list continues to grow.

Event Photos


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Monday, May 21, 2007

Ariel's Digital Press Conference 5/22/07: VENUE CHANGE!

Ariel Publicity Band Letter

Ariel
May 21, 2007

Digital Press Conference
Tuesday May 22, 2007
Nine Cutting Edge Artists to Interview
Wine, Beer and Sweeping Views of Central Park

Calling our favorite bloggers, podcasters, video shows, vloggers freelance writers, and online music peeps to attend to our first digital music press conference! 

Many of you have not yet RSVP'd Please do so TODAY - 212 239-8384 or Ariel@arielpublicity.com

Ariel’s Cyber PR, ISL Public Relations, and Rive Video Promotion cordially invite you to come hang at the home Ariel grew up in on the Upper West Side, enjoy some wine, beer & hors d’oeuvres, and interview eight of our hottest artists (more are being confirmed so stay tuned)

VENUE CHANGE – THE RSVP’S HAVE OUTGROWN THE OFFICE!
Event: Digital Press Conference
Date: Tuesday May 22, 2007
Time: 4-9 PM
Location: The Hyatt’s
7 West 81 Street – apt 6A
New York NY 10024
(Between Central Park West & Columbus)

Please RSVP if you have not done so already to: Ariel@ArielPublicity.com or call 212 239-8384


FEATURED ARTISTS

Blood Red Sun
New York, NY
"Finally, a band out of New York that are not bed-headed Strokes clones. These guys wail, blending old-school riffs with radio-friendly chops. Plus, they’ve got the best female drummer this side of Meg White. Wait a sec, Meg White sucks." -New York Press
http://www.blood-red-sun.com

Darrin James Band
Brooklyn, NY
Darrin's songwriting has a narrative quality that draws us into his world through detailed imagery and captivates us in his mood.  Darrin's voice is expressive and unique, rough-around-the-edges and gravelly like a world-weary everyman that is somehow tragic but wise, heartbroken but funny. Musically, Darrin's love of American blues and roots music shines through proudly as he draws from a diverse palette of musical styles of the past to create original music that is interesting in its depth and diversity.
http://www.darrinjames.com

edibleRed
New York, NY
Led by firecracker front woman Collette McLafferty, edibleRed is an eclectic New York City-based five-piece collective of atypical musicians.  The memorable songs the band creates can be heard on their debut CD, Welcome to My Bad Behavior, slated for release on the day of the press conference May 22 on veteran indie label Select Records.
http://www.ediblered.com

Emiko
New York, NY
Indulging a rare breed of rock n’roll of the biggest kind, Emiko is a sensitive and introspective songwriter. Notwithstanding, this girl lives up to the rock legends as a trailblazer who sings, plays keys, takes her own solos, and is unafraid to say what others only dare to think. Having played piano since she was two and half, Emiko has transformed from classical pianist prodigy to rock and roll starlet.
http://www.emikomusic.com

Ill Phil Carnage
Staten Island, NY
A native of Brooklyn (NYC) who now resides in Staten Island (NYC), after college Phil started the independent label Suga' Shack Ent.  He is inspired by early nineties rap and heavy rock influences, but rhymes up to par with today's standards.  Phil has "in-your-face" adrenaline driven anthems with chanting hooks, and punch lines.  Amongst the boasting lyrics, however, are innovative songs with meaning that fans can relate to.  Phil is always writing and thrives on competition with the "freestyle" and "battle" capabilities of the "backpacking" emcees, but he is a true-to-form studio artist.  He is a true voice of Middle America, controversial lyrics with a character, look, and style perfect for commercial marketability.
http://www.illphilcarnage.com

Kyle Lardner
New York, NY
Although Kyle is just a teenager, she is an incredibly insightful composer/performer. She wrote every song you hear on her album on the piano. With the help of her producer Alan Plotkin he was able to craft her sound into many different genres.  This pop, rock and folk. The album was mastered by Greg Calbi (John Lennon, Billy Joel etc.).
http://www.kylemusic.biz

Leiana
Philadelphia, PA
The female-fronted, Philadelphia-based band of seasoned musicians has a rapidly growing fan base in the hardcore and skatepunk worlds. Leiana's music is the result of the collaboration between the sultry underground vocalist Leiana and veteran musician Chuck Treece.  Leiana - produced/co-written by Chuck Treece (Bad Brains, Urge Overkill, Billy Joel, The Roots) The music industry may be more dominated than ever by soulless mega-corporations, but the DIY spirit of bands like Leiana is still alive and definitely still kicking.
http://www.leiana.com

Lez Zeppelin
New York, NY
Lez Zeppelin, the New York City-based all-girl, all-Zeppelin quartet, is set to release its self-titled debut album on July 10, 2007, with a nationwide and European tour planned in support of the new record. Since forming in 2004, Lez Zeppelin has gained unanimous critical acclaim as one of the most exciting live acts around, becoming the first female rock act to pay homage to Led Zeppelin and to garner rave reviews across the board. The album was recorded with legendary producer/engineer Eddie Kramer, best known for his work with Led Zeppelin, Jimi Hendrix, and KISS; and was mastered by George Marino, who with Jimmy Page digitally remastered all of the original Led Zeppelin recording.
http://www.lezzeppelin.com

Stratospheerius
New York, NY
Stratospheerius is the bastard child of Frank Zappa, Mahavishnu Orchestra, and Blues Traveler. Lead by electric violinist/vocalist/mandolinist Joe Deninzon, the band has showcased their "psychojazz trip funk" at colleges, festivals, and clubs throughout the US. Their live performances are filled with funky dance grooves, rip-roaring guitar/violin jams, and hooks that mix jazz, funk, and world beat. The group was a winner in the John Lennon Songwriting Competition, won the Online People’s Choice Awards in the Cornucopia Festival, and was named “Best Jam Band” in Musician’s Atlas Independent Music Awards.
http://www.stratospheerius.com

Telesma
Baltimore, MD
Blending ancient and modern instrumentation and spirit, Baltimore-based Telesma bridges the gap between primal and futuristic, setting itself apart from other bands in the music scene with their intoxicating sound and extra-ordinary live performances.  Telesma's unique sound, that has been labeled "electro-acoustic psychedelic world dance music", is driven by the primal voices of the didgeridoo (one of the oldest instruments in the world, 40,000 years), the kubing (bamboo mouth harp), tribal drums and percussion, and the human voice. These elements are fused with modern instruments including keyboards, guitar, bass, theremin, samplers, modern drums, and the unique homemade "manDrum" to create a trance-like pulse not unlike that heard in modern electronic dance music.
http://www.telesma.net

Traedonya
Bronx, NY
The bride of new funk hip opera was born in Rocky Mount, NC , and was raised in the Bronx. In essence she is a country-city girl....a slice of both. Being raised by the funk and hip-hop, she has those influences in her music today. While in college, she was trained in the genre of jazz by some greats at the New School of Social Research in NYC. This cross section of cultures and music has allowed her to be comfortable across musical genres and cultures.
http://www.traedonya.com


CONTACT & INFO

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Wednesday, May 9, 2007

Invitation to the First Cyber PR Digital Press Conference

Ariel Publicity Band Letter

Ariel
May 9, 2007

Hi! It's your favorite publicist--I am back from New Orleans, where I attended my 14th (!) JAZZFEST in a row stuffing crawfish bread and white chocolate bread pudding in my face and seeing live music!

LIFE = GRAND

INVITATION: The First Cyber PR Digital Press Conference

Calling our favorite bloggers, podcasters, video show producers, vloggers, freelance writers, and online music peeps to attend to our First Digital Music Press Conference!

Ariel's Cyber PR, ISL PR, and Rive Video Promotion cordially invite you to come hang at the Ariel Publicity offices, enjoy some wine, beer & hors d’oeuvres, and interview some of our hottest artists. There will be 8-10 artists in all participating. Please RSVP to Ariel@arielpublicity.com.

Event: Cyber PR's Digital Press Conference
Date: Tuesday, May 22, 2007
Time: 4-9 PM
Location: Ariel Publicity - 325 West 38th Street, Suite 505 New York, NY 10018
Info: (212) 239-8384

I talk to musicians all day who call looking to hire a publicist, and I've noticed that many artists don't really understand what publicity is (And why should you? We are NOT born with this knowledge--and Lord knows I have NO idea how to play an instrument.). So, this prompted me to write this month's article. Happy reading, and now please go out and play.

Nine Critical Things You Should Know About Publicity Before You Make Your First Move

1. The Definition of Publicity - First, we are going to start out with the very basics--some definitions of what publicity is exactly. According to the Merriam-Webster Dictionary:

Publicity - "An act or device designed to attract public interest; specifically: information with news value issued as a means of gaining public attention or support. Also: The dissemination of information or promotional material."

I couldn’t have said it better myself. Publicity is EXACTLY these things.

A music publicist is hired as a member of your team to represent you to the media. Media is defined traditionally as editors and writers at newspapers, magazines, dailies, weeklies, monthlies, college newspapers, and television. Some publicists may also cover radio for interviews on tour stops, but if you want to get on the radio charts (like CMJ), you will need a radio promoter. Some publicists also cover Internet PR, like my company, but not all traditional publicists do! A publicist's job is to liaise with the press. They are not hired to get you a booking agent or gig, a label deal, a distribution deal, or any other type of marketing deal. That is what a manager is for. They will not get you played on radio, either. This is what a radio promoter is for. A well-connected publicist, however, may be able to hook you up with all of the abovementioned things, but it is not in her job description.

2. You Are in the Driver’s Seat – Remember artist - you are the buyer here and you are shopping for PR. You are in the driver's seat. It's your money and your music that keep publicists in business. And hiring one is like hiring another guitar player for your band. Choose one that you like who fits your vision and your goals. All too many times I've heard that a publicist was hired in spite of the artist's personal opinions. You should like your publicist, and she should be the right one for you.

3. With Publicity, You Pay for Effort - Never for Results - I have had disgruntled artists call me and say, "I hired a publicist and I only got six articles. That cost me $1,000 per article!" Okay. This is not how you quantify a PR campaign. How you quantify a PR campaign is by how many albums were sent out, what the responses were, and even if they were inconclusive or negative, it's how much effort the publicist made on your behalf. Of course, you should get some and many results. Getting nothing is totally unacceptable. But you never know where your publicist's efforts will show up months, and sometimes years, after your campaign is complete.

4. A PR Campaign Needs to be Planned Well in Advance - For long-lead press (that means magazines with national distribution like Spin, Rolling Stone and Paste), the editors put their publications to bed three full months before they hit the newsstands. So if your CD is coming out in October, you must have it pressed with full artwork and ready with materials to mail in July. Of course not all PR campaigns focus on national press (more on that later), but no publicist will take you on with zero lead time so you definitely need to prepare lead time in every case.

Good Publicity Campaign Lead Times:
National Campaign: 3-4 months before the release
Tour Press Campaign: 4-6 weeks before the show
Local Campaign: 4-6 weeks before placement
Online Campaign: 2-3 weeks before placement

5. The Four Components of a Press Kit – A good press kit consists of four parts: the bio; the photo; the articles, quotes, and CD reviews; and the CD.

  • The Bio - Create a one-page bio that is succinct and interesting to read. I strongly advise hiring a bio writer (if you can afford one, this should cost between $200 - $400). If you are not ready to pony up the cash, enlist an outside source to help you out. I find people who are great story tellers make great bio writers.

  • The Photo - It can seem cheesy to arrange a photo shoot, but if you take this part seriously you will deeply benefit. Create a photo that is clear, light, and attention grabbing. Showing movement is a plus (sitting on a couch or up against a brick wall is not interesting). If you have a friend who knows how to use PhotoShop, enroll him to help you do some funky & fun editing.

  • The Articles, Quotes & CD Reviews - Getting that first article written about you can feel daunting. Two great places to start are your local hometown papers (barring you don't live in NYC or Los Angeles), and any music website that you like.

  • The CD - The CD artwork, like the press kit, must be well thought out. Do not bother sending out advance burns of your CD unless the writer requests them. Full artwork is always preferred. Put your phone number and contact info in the CD so if it gets separated from the press kit, the writer knows how to contact you.

6. Publicity is a Marathon, Not a Sprint - PR is very different in nature from a radio campaign that has a specific ad date and a chart that you are paying to get placed on. Sadly for me, there is no Top 30 publicity chart. With the sheer number of albums coming out into the marketplace, it could take months longer than your publicity campaign runs to see results.

7. Online Publicity is Not as Important as Offline Publicity - I always say that today's newspaper is tomorrow's recycling, so don't discount online publicity so quickly. For one, it's up and around for months and sometimes for years. The new research and statistics prove that people are reading newspapers less and less with every passing day. People are getting their news from the Internet, so Internet placements are absolutely a wonderful bonus.

8. Publicity Does Not Sell Records - If you are hiring a publicist to see a spike in your CD sales, I have news for you. There is absolutely no correlation between getting great PR and selling records. If that were true, I'd be a lot richer. PR is designed to raise awareness of you in the press, to help build a story, and also build up critical acclaim. And of course, a great article can lead to sales and being on NPR could really help you see a spike in sales. But overall, if selling albums is your goal, PR is not the thing you will need to reach it.

9. All Publicity is Good Publicity - I know we have all heard this, but it’s a great thing to really understand. If your goal in PR is simply to get your name out there (and this should be a goal), the truth is the average person remembers very little of what they read. Only a tiny percentage gets retained, so if you really think that readers are going to remember a tepid or a mediocre review of your CD, the answer my dear friend is they won't. And never ever take your own PR seriously. As my favorite artist Andy Warhol once said, “Don’t read your press, weigh it.”

Ariel


CONTACT & INFO

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Deeper Shade of Soul

Monday, April 16, 2007

Ariel's Cyber PR presents: Stanley James

Ariel Publicity

Stanley James






He's Truly a natural Star... He has natural talent and it comes from the heart and soul! -Sara, MySpace Fan
If you see a crowd of women swooning, screaming, fainting and generally going ballistic, there's a good chance that Stanley James might be close by. With a voice like hot, liquid caramel, matched only by his deeply groovy R&B beats, this man has captured a jaw-dropping style with hints of Stevie Wonder, Brian McNight and even early Michael Jackson. Rich with jazzy harmonies and creamy soul attitude, this album is seductively disarming and how shall we put it?- mood enhancing. There's no doubt this album sizzles so hot, you could fry an egg on it. -Derek Sivers, Owner CD Baby



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Band description

Artist: Stanley James
Website: http://www.stanleyjamesmusic.com
MySpace: http://www.myspace.com/stanleyjames2
Hometown: Chicago, IL
Genre: Hip Hop / Rap, R&B, Urban
Sounds like: Michael Jackson, Brian McKnight
Influenced by: Prince, Stevie Wonder

Multimedia

Please visit Stanley James's page to download MP3s and videos.

For help on how to download this MP3, please email us at admin@arielpublicity.com.

Over the highways and through the hood, singer/songwriter Stanley James has weathered the toughest of times in order to follow the musical path his heart has set. His passion flows like a raging river not only through all of the music he creates, but in the methodical marketing avenues he's come up with to get that music heard – be it to the public or power brokers in the music business. Stanley does whatever it takes to make his music heard. He's sewn up a seamless blend of old school and contemporary soul sensibilities, creating a sound that all R&B lovers will take to heart.

Click here for a full biography


For further information or to set up interviews, please contact: Ariel Publicity (212) 239-8384

Tuesday, April 3, 2007

http://www.myspace.com/gohardmuzik

 
Go Hard Ryderz "Tha Hustlaz Anthem" Available Now
 
Bay Area Muzik "Hyphy Movement"
 
Available at:
 
 
 
 

Thursday, March 22, 2007

Ariel's Cyber PR presents: The Lab Rats

Ariel Publicity

The Lab Rats






"It's not that their style is undefined or that they sound "like everything," as bands often mistakenly claim. It's just that in Brian Brown and Kelly "KW" Warner's hands, everything sounds like the Lab Rats." -Columbus ALIVE
"It's easy to tag Columbus-based duo The Lab Rats as hip-hop, but it's so much more. On the group's upcoming release, Half Full Ashtrays, Half Empty Glasses, you'll hear jazz, funk, big beats, quirky samples and atmospheric soundscapes." -CIN Weekly
"Hailing from the surprisingly fertile Hip Hop hub of Columbus, rapper/guitarist Brian Brown and multi-instrumentalist DJ Kelly Warner's crafty take on the genre moves one's ass as well as one's mind." -Cincinnati CityBeat



arielpublicity.net
Band description

Artist: The Lab Rats
Website: http://www.LaboratoryRats.com
MySpace: http://www.Myspace.com/LabRats
Hometown: Columbus, Ohio
Genre: Hip Hop / Rap
Sounds like: RJD2, Eminem, Beck
Influenced by: Beck, Michael Jackson, James Gang

Multimedia

Please visit The Lab Rats's page to download MP3s and videos.

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Multi-instrumental musicians from the Midwest US making genre-bending music that has rap, beats, grooves, keyboards, guitars, scratches, riffs, jams, feedback, sweat, laughs, beers, blues and truths. The Lab Rats are defined by a Rock and Roll mentality and a blue collar reality; explained within the realm of hip hop, blues, rock & electronica; determined to make new music.

This is the second offering from this Columbus based Hip Hop duo. Its front porch stories of ghost trains that visit you in the night. It's an existential exercise that explains the purpose of your nervous system. It's a guide to stretching pennies and the art of scratching lottery tickets. It's a deadbeat dad story that would make Oprah Winfrey weep. It's a conspiracy theory from a delirious lyricist. Its half full ashtrays and half empty glasses. Everything you hear on this record (beats, clinks, riffs, skronks, booms and bips) were performed by the Rats themselves and are the result of a self contained effort. No classic recordings were harmed in the making of this album.

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Live Shows

Show Date Venue City / State
Mar 24, 2007 The Ravari Room Columbus, OH
Apr 19, 2007 The Stadium Bar OH
Jun 02, 2007 Ohio HempFest 2007 Columbus, OH


For further information or to set up interviews, please contact: Ariel Publicity (212) 239-8384